Tim Ligon of SeatonHill Partners on Answers That Count with Charles Musgrove:  
Covering the commission model that is proving valuable to restaurants and servers
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READ THE TRANSCRIPT

Charles:
Hello, I am Charles Musgrove, host of the Answers That Count podcast. Thank you for joining us for another exciting show. Do me a favor before we get started, hit the subscribe button, hit the like button because. You know you’re going to love this podcast and it is going to be a great podcast. We got some great content coming to you today. We have Tim Ligon with SeatonHill. Tim, welcome to the show today.

Tim:
Good afternoon, how are you?

Charles:
I’m doing great. This is going to be a good show today. We’re going to talk about accounting, financial statements, and really, we’re going to bring this to real life, real-world current economic conditions. We are going to talk about the minimum wage increase that we’re seeing across many of the states in the United States. We’re going to talk about inflationary costs that these restaurants are going through, and really what the options are that the restaurant owner has to manage these cost increases over the long-term. So, Tim, this is going to be a great show, buckle up. Before we get started, I want to give a special shout-out to SeatonHill.

​CFO | FinTech | Next Level Planning    
 
Dallas, TEXAS July 27, 2021/ - SEATONHILL PARTNERS, LP, the nation’s fastest-growing strategic CFO services firm, is pleased to announce that Ken Hoogs has joined as a Partner in the firm's Atlanta office.
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Over his 25-year career, Hoogs has performed as CFO with a track record of success in financial planning, treasury, and operations.  He is a GAAP expert, experienced with money-center banking operations and FP&A of diversified financial and technology firms at both public and private companies, US and international.  As a Big-4 consultant and in Treasurer roles, he developed and implemented risk management systems and controls, accounting procedures, hedging models, portfolio management systems, and corporate reporting across all business lines and in investment firms for all investment asset classes.  Ken is known as a Next Level Planner at innovative companies of all sizes and a FinTech and payments expert who has led successful industry digital transformations at the forefront of many complex industries, totaling over $10 billion in revenues combined. He is a proven effective leader and deal negotiator who has hired teams in all areas and has managed the business development efforts for large M&A, private equity, and venture capital portfolio companies. As a buy-side advisor and finance executive for high-net-worth-owned companies, Ken has worked in 10 corporate leadership and ownership roles and has conducted hundreds of short-term engagements with both large and small firms to obtain growth capital or achieve successful exits.

John Ball, co-founder and CEO of SeatonHill states: "Ken’s extensive background with money-center operations and investment banking, coupled with his proven track record providing highly strategic next-level planning and FinTech guidance will be a crucial asset for the firm’s rapidly expanding client base.”
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Ken Hoogs comments: “Thank you to all recent clients, partners, friends on past investments and company leadership.   It is an honor and pleasure to join the SeatonHill Partners team, which represents the NextGen aggressive CFO leaders for the middle market.  Today's environment presents our clients with a multitude of corporate M&A growth opportunities and capital choices. These choices often confront our clients with complex decisions involving financial management systems, new asset classes, treasury market volatility, investment cycle shifts, product-line cost challenges, and e-commerce and payments migration.  In all these areas and more, I look forward to guiding our clients with the right strategies to achieve long-term success.”

Hoogs earned an MBA in Finance and International Business from Columbia Business School. 
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​SEATONHILL PARTNERS, LP
SeatonHill Partners (www.SeatonHill.com) is the fastest-growing strategic CFO services firm in the nation, solving common to complex financial problems that create risk to survival and growth for thousands of small/medium-sized businesses.  For more than a decade, SeatonHill has applied the skill and experience only a team of seasoned business finance executives can bring to position its clients for long-term stability and success. Unlike other national firms with their loose federations of individual contributors, we combine the thought leadership and support of a closely knit partnership of top CFOs nationwide to benefit every client. SeatonHill has offices in Dallas, Fort Worth, Los Angeles, Houston, New York, Atlanta, Denver, Chicago, Philadelphia, Phoenix, Detroit, Boston, and London.
  
For more information, please contact:  
contact@SeatonHill.com | 214.702.3652 | www.SeatonHill.com 

DALLAS, TEXAS July 22, 2021/ - SEATONHILL PARTNERS, a strategic CFO services firm, is pleased to announce significant progress with its national growth strategy.  Founded in Dallas/Fort Worth in 2009 with three Partners, the firm currently has over 50 Partners in 17 cities and 12 states. That number is expected to exceed 100 by year end near 300 by the end of 2022.
 
For companies with financial issues that create risk to survival and growth, SeatonHill provides the seasoned business and financial leadership to ensure its clients long-term stability and success. Unlike other firms that offer loose federations of individual contributors, SeatonHill brings the combined thought leadership and support of a closely knit partnership of top CFOs nationwide that benefits every client.
 
Whether serving in an advisory capacity or as the Chief Financial Officer, SeatonHill’s team of financial leaders brings a track record of having secured hundreds of millions in capital, taken scores of companies public, provided insightful information for critical decisions, and worked with hundreds of leadership teams to develop and execute breakthrough growth strategies.
 
John Ball, co-founder and CEO of SeatonHill states: "I am delighted with the success of our national growth strategy, enabling us to better serve our rapidly growing list of clients throughout the United States. Over the next several months, we look forward to meeting local business leaders in our new markets to discover how we may work together to help their clients and ours grow and prosper.”
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SEATONHILL PARTNERS, LP
SeatonHill provides fractional and interim outsourced CFO solutions, including operational and financial leadership services, and transaction support services. The company partners with small and mid-sized businesses to increase their odds of achieving increased revenue, bottom line, and cash flow results.
 
Headquartered in Dallas/Fort Worth, Texas, SeatonHill also operates from offices in Los Angeles, San Diego, Houston, Phoenix, New York, Denver, Chicago, Boston, Philadelphia, Atlanta and London.
  
Learn more at SeatonHill.com | contact@SeatonHill.com | 214.702.3652 

CFO | Consulting | Advisory Boards
 
Dallas, TEXAS July 7, 2021/ - SEATONHILL PARTNERS, LP, the nation’s fastest-growing strategic CFO services firm, is pleased to announce that Thomas Powell has joined as a Partner in the firm's Boston office.

Powell is a seasoned middle-market company executive with career focus on consumer foods and agribusiness, including bakeries with large foodservice sales to national customers, restaurants, and farm to supermarket operations. Tom specializes in helping domestic and international family and closely held organizations navigate distressed and high-growth situations where he implements operational improvements, enhances managerial control, and leads negotiations with secured and unsecured lenders to maintain liquidity under challenging and cash flow constrained circumstances. The annual sales of his clients range from $5 million to $1 billion.  Tom has extensive experience in governance, SEC reporting, and board-level work; he is an active member of the Turnaround Management Association.

John Ball, co-founder and CEO of SeatonHill states: "Tom’s extensive experience within the consumer food and agribusiness sectors, coupled his extraordinary ability to shepherd distressed and high-growth entities to stability and profitability will be a fantastic resource for our clientele.”

Tom Powell comments: “The talent, capability, and national reach of SeatonHill is impressive.  I’m excited to join the firm and look forward to guiding our clients into stable, profitable waters.”      
Tom earned an MBA from The Wharton School and an AB from the University of Pennsylvania.

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​SEATONHILL PARTNERS, LP
SeatonHill Partners (www.SeatonHill.com) is the fastest-growing strategic CFO services firm in the nation, solving common to complex financial problems that create risk to survival and growth for thousands of small/medium-sized businesses.  For more than a decade, SeatonHill has applied the skill and experience only a team of seasoned business finance executives can bring to position its clients for long-term stability and success. Unlike other national firms with their loose federations of individual contributors, we combine the thought leadership and support of a closely knit partnership of top CFOs nationwide to benefit every client. SeatonHill has offices in Dallas, Fort Worth, Los Angeles, Houston, New York, Atlanta, Denver, Chicago, Philadelphia, Phoenix, Detroit, Boston, and London.
  
For more information, please contact:  
contact@SeatonHill.com | 214.702.3652 | www.SeatonHill.com 

CFO | Chief Accounting Officer | Boards    
 
Dallas, TEXAS June 30, 2021/ - SEATONHILL PARTNERS, LP, the nation’s fastest-growing strategic CFO services firm, is pleased to announce that Craig Owen has joined as a Partner in the firm's Houston office.

Owen is an accomplished CFO, senior finance executive, and board advisor with almost 30 years of experience.  His career focus has been within the Energy sector where Craig drove growth, developed strategy, facilitated acquisitions and divestitures, and raised public and private financing.  He has extensive experience with major corporate transactions including onshore, offshore, midstream, and international assets. Craig has led public company integrations, M&A and A&D activities, and ERP selection and implementations.  Prior to joining SeatonHill, Craig was CFO at Rosehill Resources in Houston where he positioned Rosehill in the public energy space following its creation in a SPAC transaction.  He supported a strategy that grew revenues by 750% and included public and private equity and debt financing. Craig's expertise is leading through change and creating and driving business results, while instituting accounting procedures and controls to support business needs, financial reporting, compliance, and disclosure requirements.

John Ball, co-founder and CEO of SeatonHill states: "Craig's proven ability to develop growth-oriented strategies synchronized with market conditions is impressive.  He is a welcome addition to the firm and will be a great asset to our energy sector clients.”

Craig Owen comments: “I am excited to join this diverse, immensely talented group of individuals, and look forward to working with our clients to implement the right strategies to achieve long-term success.”      

Craig earned a BBA in Accounting from Texas A&M University.  He is a CPA and a member of the American Institute of CPAs.

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​SEATONHILL PARTNERS, LP
SeatonHill Partners (www.SeatonHill.com) is the fastest-growing strategic CFO services firm in the nation, solving common to complex financial problems that create risk to survival and growth for thousands of small/medium-sized businesses.  For more than a decade, SeatonHill has applied the skill and experience only a team of seasoned business finance executives can bring to position its clients for long-term stability and success. Unlike other national firms with their loose federations of individual contributors, we combine the thought leadership and support of a closely knit partnership of top CFOs nationwide to benefit every client. SeatonHill has offices in Dallas, Fort Worth, Los Angeles, Houston, New York, Atlanta, Denver, Chicago, Philadelphia, Phoenix, Detroit, Boston, and London.
  
For more information, please contact:  
contact@SeatonHill.com | 214.702.3652 | www.SeatonHill.com 

CFO | Strategic Planning | Organizational Leadership    
 
Dallas, TEXAS June 30, 2021/ - SEATONHILL PARTNERS, LP, the nation’s fastest-growing strategic CFO services firm, is pleased to announce that Chris Ruffner has joined as a Partner in the firm's Houston office.
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For over 25 years, Ruffner has performed within Big 4 audit and senior executive roles for both public and private companies.  His expertise is in enabling high-growth companies to optimize operational efficiency and refine and expand models of profitability.  Vertical expertise includes private equity-backed mid-tier oilfield services, midstream oil and gas, manufacturing, and construction. His international experience includes leading large finance teams in-country, including expatriate rotations in Scotland and Norway.  Core skills include financial reporting, inventory and cost accounting, HR, legal, risk management, M&A, and back office and ERP system integration.  Prior to SeatonHill, Chris served as fractional CFO for multiple oil and gas companies and as CFO for Endurance Lift Holdings, a $300 million provider of artificial lift products, and Innovex Downhole Solutions, a $300 million provider of well completion and well construction downhole equipment.

John Ball, co-founder and CEO of SeatonHill states: "The depth of knowledge that Chris brings from both the energy and manufacturing sectors, domestic and international, coupled with his proven ability to streamline operations towards increased profitability will be of tremendous benefit to our clients.”

Chris Ruffner comments: “I look forward to developing our clients into high-growth organizations by applying big company best practices that enhance their operational efficiency and profit trajectory.”      

Craig earned an MA in Accountancy from the University of Georgia and a BS in Mathematics from Davidson College in North Carolina.  He is a CPA. 
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​SEATONHILL PARTNERS, LP
SeatonHill Partners (www.SeatonHill.com) is the fastest-growing strategic CFO services firm in the nation, solving common to complex financial problems that create risk to survival and growth for thousands of small/medium-sized businesses.  For more than a decade, SeatonHill has applied the skill and experience only a team of seasoned business finance executives can bring to position its clients for long-term stability and success. Unlike other national firms with their loose federations of individual contributors, we combine the thought leadership and support of a closely knit partnership of top CFOs nationwide to benefit every client. SeatonHill has offices in Dallas, Fort Worth, Los Angeles, Houston, New York, Atlanta, Denver, Chicago, Philadelphia, Phoenix, Detroit, Boston, and London.
  
For more information, please contact:  
contact@SeatonHill.com | 214.702.3652 | www.SeatonHill.com 

​CFO | Strategic Planning | Real Estate Development    
 
Dallas, TEXAS June 23, 2021/ - SEATONHILL PARTNERS, LP, the nation’s fastest-growing strategic CFO services firm, is pleased to announce that Timothy Ligon has joined as a Partner in the firm's Atlanta office.
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Ligon is an accomplished chief real estate and financial officer, senior finance executive, and board advisor with over 30 years of experience driving business growth, enterprise risk management, and corporate financial governance for leading public and private retail, hospitality, entrepreneurial family, and services companies. Prior to joining SeatonHill, Tim was CFO at Goodwill Industries in Middle Georgia and Central Savannah River Area (CSRA), where he repositioned Goodwill’s operations to increase cash flow by over 300% and led the selection, bond financing, and equity investment in a new 95,000 square-foot campus. Tim's expertise is in instituting accounting procedures and controls to support boards with fiduciary financial reporting, compliance, and disclosure requirements.  He is the past chair of the Georgia College and State University Business School Advisory Board.


John Ball, co-founder and CEO of SeatonHill states: "Tim’s proven strategic and financial acumen coupled with his deep understanding of the real estate sector will be an outstanding resource for our clients who seek to expand their portfolios into profitable new venues.”

Tim Ligon comments: “I look forward to working with our clients to help them achieve the strategic and procedural excellence necessary to accelerate profitable growth.”      

Ligon earned a BBA in Finance & Marketing from Georgia College in Milledgeville, GA.  He is a CPA and is a Chartered Global Management Accountant.
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​SEATONHILL PARTNERS, LP
SeatonHill Partners (www.SeatonHill.com) is the fastest-growing strategic CFO services firm in the nation, solving common to complex financial problems that create risk to survival and growth for thousands of small/medium-sized businesses.  For more than a decade, SeatonHill has applied the skill and experience only a team of seasoned business finance executives can bring to position its clients for long-term stability and success. Unlike other national firms with their loose federations of individual contributors, we combine the thought leadership and support of a closely knit partnership of top CFOs nationwide to benefit every client. SeatonHill has offices in Dallas, Fort Worth, Los Angeles, Houston, New York, Atlanta, Denver, Chicago, Philadelphia, Phoenix, Detroit, Boston, and London.
  
For more information, please contact:  
contact@SeatonHill.com | 214.702.3652 | www.SeatonHill.com 

CFO | Strategic Business Partner | Strategic Planning    
 
Dallas, TEXAS June 23, 2021/ - SEATONHILL PARTNERS, LP, the nation’s fastest-growing strategic CFO services firm, is pleased to announce that Cameron Kruse has joined as a Partner in the firm's Houston office.

Kruse has twenty years in chief financial officer roles and over ten years of performance improvement advisor roles where he successfully implemented strategies to increase company value, boost financial performance, and create best-in-class accounting organizations. Cam has managed IPOs and integrations, including an NYSE public offering that raised over $90 million in equity. He has also rehabilitated financially distressed companies and has a track record of turning around negative cash flow organizations and transforming them into profitable, growth-oriented entities.  Industry strengths include private equity, manufacturing, industrial services, oil field services, software, and technology. Cam started his career with PricewaterhouseCoopers.

John Ball, co-founder and CEO of SeatonHill states: "Cam is a marvelous addition to our already strong line-up of world-class talent. His proven track record of implementing profitable strategies and building top notch organizations will be of great benefit to our rapidly expanding client base.”

Cameron Kruse comments: “I look forward to assisting our clients improve their financial and operational performance and to always see the bigger picture of their true potential.”      
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Kruse earned a Master of Science degree in Accounting and a Bachelor of Science degree in Finance from the University of Houston-Clear Lake.  Cam has an active CPA license in the State of Texas.  

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​SEATONHILL PARTNERS, LP
SeatonHill Partners (www.SeatonHill.com) is the fastest-growing strategic CFO services firm in the nation, solving common to complex financial problems that create risk to survival and growth for thousands of small/medium-sized businesses.  For more than a decade, SeatonHill has applied the skill and experience only a team of seasoned business finance executives can bring to position its clients for long-term stability and success. Unlike other national firms with their loose federations of individual contributors, we combine the thought leadership and support of a closely knit partnership of top CFOs nationwide to benefit every client. SeatonHill has offices in Dallas, Fort Worth, Los Angeles, Houston, New York, Atlanta, Denver, Chicago, Philadelphia, Phoenix, Detroit, Boston, and London.
  
For more information, please contact:  
contact@SeatonHill.com | 214.702.3652 | www.SeatonHill.com 

​CFO | Executive Leadership | Mergers & Acquisitions

​Dallas, TEXAS June 16, 2021/ - SEATONHILL PARTNERS, LP, the nation’s fastest-growing strategic CFO services firm, is pleased to announce that Ken White has joined as a Partner in the firm's Houston office.

White has over 35 years within various executive roles including chief executive officer, chief operating officer and chief financial officer of public, private, emerging growth, and international companies.  He has extensive experience overseeing all aspects of financial management, operations, sales & marketing, IT, and human resources for small and middle market companies. Industry focus includes manufacturing & distribution, high tech, energy services, commercial real estate & mixed-use development.​
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John Ball, co-founder and CEO of SeatonHill states: "Ken's experience in the executive sphere, including multiple instances as CEO and board member cannot be overstated. He will be a powerful asset to SeatonHill's rapidly expanding client base.”

Ken White comments: “I am excited to join this incredibly talented team of professionals. I look forward to advising our clients on the strategies necessary to scale their business and drive long-term profitability.”   
 
Ken earned a BBA in Accounting and Finance from Southern Methodist University and is a licensed CPA in Texas.
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​SEATONHILL PARTNERS, LP
SeatonHill Partners (www.SeatonHill.com) is the fastest-growing strategic CFO services firm in the nation, solving common to complex financial problems that create risk to survival and growth for thousands of small/medium-sized businesses.  For more than a decade, SeatonHill has applied the skill and experience only a team of seasoned business finance executives can bring to position its clients for long-term stability and success. Unlike other national firms with their loose federations of individual contributors, we combine the thought leadership and support of a closely knit partnership of top CFOs nationwide to benefit every client. SeatonHill has offices in Dallas, Fort Worth, Los Angeles, Houston, New York, Atlanta, Denver, Chicago, Philadelphia, Phoenix, Detroit, and London.
  
For more information, please contact:  
contact@SeatonHill.com | 214.702.3652 | www.SeatonHill.com 

CFO | Cash Flow Management | Private Equity
 
Dallas, TEXAS June 9, 2021/ - SEATONHILL PARTNERS, LP, the nation’s fastest-growing strategic CFO services firm, is pleased to announce that Cindy McSpadden has joined as a Partner in the firm's Dallas office.

McSpaddden has over 35 years of executive experience and has served within senior financial executive roles leading various company functions such as finance, customer service, IT, operations, and HR. She has extensive experience consolidating and streamlining disparate company accounting systems, departments, and processes, with emphasis on entities undergoing restructuring, merger, IPO, or delisting. Cindy spent over ten years in public accounting, six years within a private practice providing controller and CFO services for numerous clients, and four years in financial services consulting where she provided M&A integration and turnaround services.

John Ball, co-founder and CEO of SeatonHill states: "Cindy is the consummate problem solver.  Her keen ability to identify and optimize areas of improvement will be of tremendous value to our small- and medium-sized business clients.”
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Cindy McSpadden comments: “I’m thrilled to join this team of amazing professionals and look forward to helping our clients resolve their operational challenges so they can pursue unrestrained growth and profitability.”   
 
McSpadden earned a Bachelor of Business Administration in Accounting from University of Texas at Arlington and is a CPA.
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​SEATONHILL PARTNERS, LP
SeatonHill Partners (www.SeatonHill.com) is the fastest-growing strategic CFO services firm in the nation, solving common to complex financial problems that create risk to survival and growth for thousands of small/medium-sized businesses.  For more than a decade, SeatonHill has applied the skill and experience only a team of seasoned business finance executives can bring to position its clients for long-term stability and success. Unlike other national firms with their loose federations of individual contributors, we combine the thought leadership and support of a closely knit partnership of top CFOs nationwide to benefit every client. SeatonHill has offices in Dallas, Fort Worth, Los Angeles, Houston, New York, Atlanta, Denver, Chicago, Philadelphia, Phoenix, Detroit, and London.
  
For more information, please contact:  
contact@SeatonHill.com | 214.702.3652 | www.SeatonHill.com