Select Executive Experience
Decisio Health, Inc. (2019-2025), Chief Financial Officer, Treasurer-Secretary
Owl Venture Fund (2013-present), Co-managing Director
Moss Adams, LLP (2018-2019), Director, Information Technology Consulting Solutions
Sikich LLP (2013-2018), Managing Partner, Houston Office
PKF Texas, P.C. (1999-2013), Shareholder/Director, Consulting Practice Lead
Ernst & Young LLP (1980-1999), Audit Partner and Regional Support Partner
Stephen F. Austin State University (2020-present), Rusche School of Business Dean’s Advisory Council
Rice University, Jones School (2000-present), Rice Alliance Entrepreneurship Advisory Board
Core Competencies
Capital Management & Fundraising
Budgeting & Financial Management
Mergers & Acquisitions
Due Diligence
Financial Strategy & Planning
Internal Controls Development
Implementation & Compliance
Leadership & Team Management
Risk Management & Compliance
Data Analysis
Operational Optimization
Industry Experience
Big 4
Private Equity
StartUp Formation and Accounting
Information Technology
Healthcare Devices
Healthcare Technology
SaaS
Oilfield Services
Higher Education
Education & Certifications
Bachelor of Business Administration in Accounting
Stephen F. Austin State University
Certified Information Systems Auditor (CISA)
Information Systems Audit & Control Association
Certified Public Accountant (CPA)
State of Texas, State of Louisiana
Certified Fraud Examiner (CFE)
Association of Certified Fraud Examiners
Executive Profile
Greg is a Partner on the Texas South team of SeatonHill. Mr. Price is an analytical and process-driven Chief Financial Officer with over 45 years of entrepreneurship, executive leadership, and financial strategy management. He is an expert in due diligence processes, facilitating seamless mergers and acquisitions, and guiding compliant integration efforts. Greg is adept at capital management and fundraising, leading three financing rounds at Decisio Health, Inc., generating $65M. He is also a CPA Executive Leadership instructor and a nationally recognized leader in entrepreneurship programs and curriculum at five universities.
Key Experience
Health Enterprise Software Company: Greg served as Chief Financial Officer and Treasurer-Secretary for this enterprise software company specializing in building clinical monitoring software powered by artificial intelligence. He optimized financial performance by managing annual operating budgets of $7M, boosting EBITA by 66% year-over-year. Greg enhanced financial decision-making through improved strategic planning, boosting forecasting accuracy by 100% for better capital allocation. He streamlined financial operations by implementing robust accounting systems and internal controls, improving reporting timeliness by 97%. Greg also spearheaded capital-raising initiatives by leading three successful rounds of financing, generating $65M in operational funding. He managed the company’s due diligence process post Letter of Intent, evaluating the company’s financial and operational standing to identify risks and opportunities. Greg maximized shareholder value by negotiating a strategic sale, delivering a 15 times revenue return, and optimizing financial outcomes. He decreased the Board of Directors meeting duration from over 4 hours to under 90 minutes by revamping meeting procedures as the Secretary-Treasurer to improve governance and enhance efficiency. Greg guided transition and integration efforts by providing strategic advisory support to facilitate operational and strategic alignment. He is an expert in the implementation and use of Carta.com (Electronic Cap Table Management).
Venture Fund: As Co-managing Director, Greg led back-office functions for 15 Angel Venture funds, optimizing operations for $10M+ in managed assets and increasing projected value realization by $100M+. He improved investment outcomes by 375% by assisting Founders/ Operators on financial and operational matters to maximize return on investment. Greg performed due diligence on investments by implementing thorough risk assessment protocols to enhance decisionmaking accuracy. He also strengthened stakeholder relations by preparing and delivering annual statements to investment partners to communicate the company’s financial health.
Accounting & Advisory Services Firm: As Director, Information Technology Consulting Solutions, Greg drove business growth by leading business development efforts for Oracle/NetSuite implementations, IT Strategic Planning and Consulting, achieving a sales goal of $1.5M in new business for ITCG in 12 months. He led IT and technology assessments for mergers and acquisitions, providing critical insights on technology valuation for 6+ buy and sell-side projects for accurate deal structuring. Greg also developed and implemented a comprehensive Leadership Development course for ITCG Group, boosting team effectiveness and performance.
Technology-Enabled Professional Services Company: As Managing Partner for the Houston office, Greg surpassed revenue goals by 25% during his tenure by directing National Operations for Microsoft Dynamics NAV Practice, growing the client base and deepening existing relationships. He held a four-year Board of Directors position, advocating for the top-performing unit to champion strategic initiatives and improve partnership revenues. Greg also educated professionals, leading programs on Leadership, Account Management, and Product Development to develop future business leaders.

