Select Executive Experience
The MPH Group (2020-2023), SVP, Finance
Nest, vc (Hong Kong/Asia) (2017-2020), Group CFO
Pacific Online Limited (Hong Kong) (2012- 2017), Chief Financial Officer
Visa, Inc. (2010-2012), Finance and Strategy Director
Silicon Valley Bank (2007-2010), Associate Director, Corporate Development
HSBC (2000-2007), Financial Strategy Manager
Core Competencies
Financial Analysis
Budgeting
Forecasting
Strategic Planning
Risk Management
Financial Modeling
Data Analysis
Project Management
Corporate Finance
Investment Analysis
Financial Reporting
Financial Planning
Accounting
Venture Capital
Private Equity
M&A
IPO
Debts
Start-up
Leadership
Communication
Decision-making
Problem-solving
Team management
Pricing Strategy
Predictions
Credit Cards
Online Payment
Relationship Development
International Development
FP&A
Investing
E-commerce
Renewables
Annual Budgets
Tax compliance
Growth Strategy
Cash Management
Treasury
Financial Controls
Investment Banking
Revenue Recognition
Succession Planning
Hospitality
Business Initiatives
Business Development
Proposal Development
Performance Analysis
OTAs
Vacation Rental
Travel Industry
Hotel Management
Transaction Management
Continuous Improvement
Valuation
Discounted Cash Flow
Hong Kong
Asia
APAC
China
Blockchain
Payment Industry
Education & Certifications
Master of Business Administration
Kellogg Graduate School of Management
Executive Profile
Steve Ma is a Partner on the Southeast team of SeatonHill. He is an international Finance professional with 15 years of experience in the US and Asian markets. He is proficient in leading initiatives in financial planning and analysis, strategy formulation, budgeting and forecasting, corporate development, and M&A. Steve has experience in team building and collaboration and is an effective motivator and communicator to all stakeholders. He has extensive expertise in Venture Capital and Private Equity and has been rated twice as one of Forbes China’s Top 100 Publicly Traded Small Businesses.
Key Experience
MPH Group: As Senior Vice President, Steve led the company from 0 to 3% market share in the first 12 months of formation by developing strategies and financial plans and identifying ways to capture growth opportunities. At the early growth stage of the company, Steve helped to secure funding from seed investors and lenders and maintained timely and accurate reporting to stakeholders. During the pandemic period, Steve supervised and maintained the financial discipline of the company. He led critical cost restructuring and market adaptation to extend burn rates and was instrumental in minimizing the adversary impact. Under his direction, his team achieved a 35% increase in financial performance by creating a budgeting and forecasting infrastructure. Most notably, he provided expertise on direct-to-consumer business practices, resulting in a 140% post-pandemic increase in revenue.
Venture Capital and Private Equity Principals (Asia): As Group Chief Financial Officer, Steve directed accounting, budgeting, FP&A, and treasury of Asia’s leading VC and corporate accelerator programs. He managed regular communication with LPs on investment results. As a member of the investment committee, Steve evaluated new investment, M&A, and exit opportunities. He also directed a team to track and analyze portfolio companies’ performance. On the operating side, Steve supervised control functions by partnering with the commercial team, resulting in significant project cost savings.
Public Traded Internet Advertising Services Company, Hong Kong/China: As CFO, Steve led overall finance and accounting management functions. He successfully revamped the financial performance of the company by noticeably increasing share price performance and Return on Equity. As a result, his company was named twice as Forbes China’s Top 100 Publicly Traded Small Businesses. Steve also directed various corporate development and investor relationships, capital markets, and M&A projects. He engaged in active communications with analysts and fund managers to improve financial transparency. He also supervised a strategic partnership in the formation of a $20M Corporate Venture Capital fund.
Publicly Traded Digital Payment Company, Business Debit Card Division: As Manager of Strategies and Analytics, Steve achieved a 17% increase in product profitability by developing efficient financial forecasting models and strategies. He performed accurate budgeting and reporting, resulting in a 22% increase in financial performance. Steve also achieved an 8% increase in product revenue by implementing best business analytics and optimization practices.
Publicly Traded Finance Company: As the Associate Director of Corporate Development, Steve developed strategies and evaluated various corporate development and M&A projects. He led budgeting and forecasting processes which resulted in a 20% reduction in the production cycle. He provided expertise on direct-to-consumer practices to increase 8% in segment revenue. Steve also evaluated and executed a $175M investment in a European venture debt fund and drove market entry analysis of four key global markets: UK, Israel, India, and China.
Publicly Traded Financial Services Company: As Financial Strategy Manager, Steve achieved a 17% increase in profitability by building accurate financial forecasting and business evaluation models. He developed digital marketing strategies to increase customer acquisition by 250%. In this role, Steve constructed budgeting and forecasting models to increase product financial runway. He was also responsible for the development of a comprehensive financial report package and communicated the results to the executive team.

