Case Study
Creditor Advisory Services
Private Debt Fund Portfolio Company
A middle market oil field services company providing contract drilling & completion engineering suffered a 66% year over year decline in revenue.
Situation​
Turnaround & Restructuring Initiatives​
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The company’s revenue had grown at a 27% CAGR for the 3 years before the sales decline. However, in the year before the sales decline the company reported a net loss of 50% of revenue.
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On the heels of these negative results, the lender called for a third-party rapid assessment of the company’s operations and financial reporting.
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Assessed management reporting and performed ratio analysis and benchmarking, highlighting the following problems.
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Management reports contained material errors in utilization rates;
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Reports included misclassifications between SG&A and Cost of Services;
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The company failed to use the reporting system’s capability to present performance by line of business;
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The company consistently underperformed its peers in gross and net profit margins.
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Identified that in the year the company reported a 66% sales decline, two customers accounted for over 50% of total revenue. Most customers were smaller, below credit-grade, and were more likely to be capital-constrained.
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Determined the company primarily served oil and gas basins with low levels of drilling and completion activity.
Results​
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Recommended the following performance improvement and strategic initiatives.
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Enhance management reporting and key performance indicators to include:
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revenue and gross profit by professional, client, and basin;
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billable hours and utilization rates by professional, client, and basin.
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Rationalize operating costs through a combination of reducing headcount and tying compensation to billing and collections.
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Evaluate CFO performance and capabilities to determine suitability.
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Reposition the company to win business in more active oil and gas basins by recruiting a prominent sales and business development team and leading drilling and completion engineers.